Task 3 – ALM 102
I decided to look at the digital divides but from a different perspective. Digital inclusion looks at the gaps in population segments of the Australian community that need to be addressed with the aim of providing equal access to all. The idea of ‘inclusion’ as a positive word rather than the negative ‘divide’ term obviously driven by the corporate involvement in the project.
The aim of the video:
The video aims to report on the top level status of digital inclusion in Australia. The video should have approx 1/3 of myself talking to the camera. I didn’t want to become the principal focus of the conversation. In the 8 minutes, I want to highlight how the divide is measured and how those pillars are used to measure the gaps. The video also looks at the top gains and loss between stats a key metrics.
I was already aware of the Digital Inclusion report as I use it planning for some clients. I am also familiar with Roy Morgan single source data that looks at media consumption via segmentation of the population. The study was conducted by RMIT, Swinburne Universities and supported by business I need to source academic research into the same.
Using the Deakin Library search, I was able to find a recent publication which supported the Inclusion Index but looked at how the disadvantages are created, for example, the cost of infrastructure in remote areas. Interesting most data would have been significantly outdated compared to the inclusion report.
Pre-Production & Planning
I used the reported numbers and insights a prepared a broad script. I edited the script timing to get the video to 8 minutes. I also started to add the shots I wanted to add including where to shoot to the camera. This was one of the biggest challenges. Even though I read through with a stopwatch, it was still too long.
In the lead up to the task, I started to collect B-Roll footage of the urban areas, mainly from the train or on the walk up Bourke Street to the office. My trip home happens to fall within the golden hour of light which gave me some excellent footage to work with. It also gave me the opportunity to play with slow motion and hyper-lapse for different effects.
First I created a short intro to set the pace and feel of the video. A mix of my footage and creative commons content. Using an After Effects animation overlay for the title. I rendered the clip to MP4 and for inclusion to the master edit. In the editing timeline, I copied my script into graphic overlays and adjusted each section or paragraph to what I thought was the correct timings. I then sourced all the creative commons content, in particular, video of rural Australia, capital cities and other aspects of the Australian landscape. I was unable to find suitable footage for some components which I then used sliding still images to fill the gaps.
This included the model holding a copy of the inclusion report which I created from a stock image template and converting the PDF of the report cover to an image, combining for the final image.
I spent a Saturday afternoon in the surround areas of Bacchus Marsh filming snippets of rural footage, including the black Angus cows. Unfortunately on this occasion and another the quality of the audio was poor due to the wind. Another attempt also caused the same problems and the footage unusable.
To keep with the theme of previous videos, I decided to stick to my red wall. Filming in the office also avoided the wind noise. I’ve become known for the red wall now, so it made sense to use it again. Over a few nights as I assembled I was able to film myself to the camera and the voice over for the rest of the video.
I’ve only just realised why I’m having issues with the audio. I have acute tinnitus which has been particularly while bad working on the project due to wearing headphones. So I’m hoping the noise I’m hearing is in my head.
Filming in the office also gave me the chance to edit the script on the fly to suit the timings or rearrange the presentation.
The last part was creating the overlay graphics. Sourcing the icons from the Noun Project, I compiled the overlay graphics in Photoshop. To give me a bit of flexibility I saved the graphics as JPEGs, added them to the timeline and set them to Screen, making the black transparent and leaving the white. A trick I’ve used in Photoshop before. Then I was able to decrease the opacity to make the site slightly see-through.
I experienced a number of audio issues from wind to variance between in front of camera and off for voice over. A high level of noise, more than likely from computer fans. Once I had rendered the final video I reprocessed the audio.
Colour correction was also an issue to overcome. The warmth of the LED lights had to be toned down. The mix of different video sources were also a challenge. The final video had additional filters applied to level out the variances.
And of course, I ended the video with my signature sting, which is now on all three video tasks.
A final note on the production
For all the best planning, the challenges of audio and availability of time still impacted the final result. Planning out the script and laying out the timeline as a guide in Premiere, were instrumental in mitigating the other problems.
I attempted to take on the feedback of the previous assessments and apply them to this video. In this tasks, I was forced to experiment further and learn further editing tricks to achieve the final result.
With more practice, I feel I can now create professional videos for myself and possibly even clients.
Park, S 2017, ‘Digital inequalities in rural Australia: A double jeopardy of remoteness and social exclusion’, Journal of Rural Studies, vol. 54, pp. 399-407.
Centre for Social Impact and Swinburne Institute for Social Research, 2018. ‘Digital Inclusion Index Report’, https://digitalinclusionindex.org.au
Pixabay – Scrolling through Smart Phone – CC0
Pixabay, Man Texting On The Street – CC0
Pixabay, Coin Spinning – CC0
Cint, network internet data switch – CC0
Pexels, Macbook Notebook Laptop – CC0
Mark Ensbey, Flying the Casino and Other Stuff – CC BY 3.0
Alex Paul, Melbourne – 4K drone montage – CC BY 3.0
Navin Ramharak, Sydney, Australia – Drone Footage Part 1 – CC BY 3.0
The drone gamer, Australian suburbs | Drone flight – 4K – CC BY 3.0
Drone Video’s, Park 6550 – CC BY 3.0
Kaden Lange, Adelaide – A City In Motion– CC BY 3.0
Drone Scape, Geelong Water Front sunrise – CC BY 3.0
Jean-Luc Fornier, Harvest France– CC BY 3.0
Beyondtech, Inc, How to install
KDP Review VLOGs, Mt Gillen Welcome To Alice Springs – CC BY 3.0
Jonathan Lang, People, Food & Drink – CC BY 3.0
Toowoomba Region, Welcome to the Toowoomba Region – CC BY 3.0
Paul Hagger, Beautiful Brisbane 2015 – CC BY 3.0
Atomic 3D, Conservatory Melbourne – CC BY 3.0
FullCream, Sea Cliff Bridge Drive – CC BY 3.0
Kia Goes Where? , Exploring Nth Queensland by drone – CC BY 3.0
Joey Csunyo, Map of Australia –
Tomas Anton Escobar, Catania –
Rawpixel, untitled, old hands –
Alessia Francischiello, Untitled, Aboriginal Flag –
Pixabay, wallet and cash – CC0
Pixabay, College Desks – CC0
Pixabay, Canberra Park – CC0
Klimkin, Library – CC0
Luiz-Jorge-Artista, Welder – CC0
Shaun Johnston, Cairns Museum – CC BY-NC 2.0
Allan Leonard, Kuranda Scenic Railway, Kuranda, Australia – CC BY-NC 3.0
Brian Yap, railway line to Wollongong –
The Noun Project
Access by Gregor Cresnar –
Money by Anbileru Adaleru –
Agriculture by Anbileru Adaleru –
City by Anbileru Adaleru –
Australian Commonwealth Government, 2018. MyGov Medicare Linking Page, Screen Capture retrieved 27 September 2018. https://my.gov.au
Centre for Social Impact and Swinburne Institute for Social Research, 2018.
Front Cover of the 2018 Digital Inclusion Index Report. https://digitalinclusionindex.org.au
Freepik, Computer PSD Mockup Template –
Estefanía Fernández, Girl Holding Magazine Cover PSD
Mockup Template –
MK2, Flow Sing
Corporate “Intro Logo Short”, Audio Jungle
Purchased Royalty Free