Human Menneskelig


This blog is for collecting ideas, submissions and thoughts while I study for my BA in Anthropology. Feel free to reach out and connect as I build my experience in this area.


Born and bred in the outer eastern suburbs of Melbourne. I went to school in Boronia and The Basin. After deferring my Science degree I feel upon my first job as a desktop publisher and didn’t look back. I’m married and live in a perri-urban town with the hoard of children, chickens, guinea pigs, cats and a very old dog.


I’m a semi-professional photographer when I have the time. I’m hoping that my current studies will also impact my photography. More


I’m a digital performance marketing strategist working with a range of clients including Property, Aged Care, Tourism, Telecommunications, Fitness, Medical and Retail. From long-term strategy to campaign and tactical activity to generated performance managed lead generation.

My career has always been at forefront of advertising industry technology. Beginning as one of the first digital finished artists in Melbourne. While working as a graphic designer and art director I started to design websites in the early 1990s. Through the 90’s I worked with many of the big international agencies in Melbourne as an Art Director. Over the past 2 decades I’ve had the opportunity to work on digital project for brands including ANZ, Sovereign Hill, McKenzie Aged Care, Frasers, APT, NAB, Mazda, Mars, Honda, Telstra, Orange, OzMinerals, Victorian Government, Mitre10, Home Hardware Group, WSPA, many more FMCG and SMEs.

I am Bing & Google Analytics certified and I use a range of tools including Tableau, Google Data Console, PowerBI, Excel and other tools to monitor and discover insights.